About

Each team’s progress is “fueled” by Twitter activity during the race.  We’ll spend the next three weeks mobilizing Twitter, adding more to our ranks, and urging people to join our team on the Mercedes-Benz Facebook page. Supporters who officially join Team S before the race begins are automatically be entered to win a VIP trip for two to the Mercedes-Benz sponsored event of your choice — 2011 US Open, Mercedes-Benz Fashion Week in September 2011 or the 2011 PGA Championship — if our team wins.

Once the race starts on February 2, Todd and I  depart Los Angeles and attempt to generate as much Twitter activity, or “Tweet Fuel” as possible for our journey to Dallas. Over a three-day period, we will earn points not only for collecting Tweet Fuel, but for our performance on a series of social media-related challenges we will face along the way. The team that reaches the Finish Line with the highest total score will be declared the winner.

Our assigned route starts in Los Angeles, CA on February 2, 2011.  Checkpoints include Tuscon, AZ, Rosewell, NM, and finally Dallas, TX.

We are looking for suggestions of places to stop and craziness that must be experienced along the way.  If you have tips, leave them below in the comments.

Click on image below to enlarge.